Australia has always been a hub of small businesses that account for 35% of Australian gross domestic product and employ 44% of the workforce. However, only 54% of new businesses sustain four years in operation and beyond due to the challenging business terrain.
Customer acquisition is a vital pain point for the majority of Australian small businesses. As demonstrated by the survival rates, small businesses need every support they can muster and gain visibility to attract local customers. One of the most effective marketing tools is compiling an explainer video for your business to stand out from the competition and promote your company.
By investing time and resources to create explainer videos in Australia for the local crowd, you can capture customers’ attention and drive conversions to boost your business. Here are some reasons why explainer videos can help develop brand awareness and visibility for your small business in Australia:
- Create the First Impression
A local survey reveals that the websites of small businesses in Australia have contributed as much as 25% growth to their business. Your business can display an explainer video on the landing/home page to capitalise on your website and drive further growth. This is because you have only a few seconds to get your visitor’s attention and another few minutes to introduce your services. An effective medium to drive home your brand’s message and story can be effectively done through explainer videos.
- Increase Social Shares
Australia had 18 million social media users as of January 2020, and the current penetration of social media in Australia is at a whopping 71%. To reach out to relevant audiences on various social media platforms, explainer videos Australia provides better prospects to draw and hold interest in Australia’s massive social media user base. Besides, there are also chances to go viral with increasing social media shares as users tend to watch and share these videos, thereby further improving your brand awareness. Ensure to create mobile-optimized videos to enable social video shares on the go.
- Improve Product Understanding
Do you have a complex product or service or an Australian small business in the B2B segment? Explainer videos will help you convey your ideas to your target audience easily in a funny and engaging way. According to statistics, videos helped 72% of customers understand and learn about their products or services.
- Cost-Effective
As a small business in Australia, doing more with less is essential. Explainer videos are the best way to enhance business productivity and marketing without investing in massive capital and human resources. Several agencies in Australia offer video production facility minneapolis, mn as an affordable service to create compelling explainer videos in Australia. So, get ready to leverage the low barrier and promote your visibility in the best possible way.
With the growing number of small businesses in Australia inclusive of all states and territories like NSW and Victoria leading the way(almost two-thirds of all business), it’s high time to invest in the right marketing strategy that will make you stand apart. Incorporate explainer videos as part of your digital marketing initiative to enhance your small business and reach business targets.
