Instagram has generated at least $47 billion in revenue in 2021.
With so many people interacting with content on Instagram you must understand how to boost your visibility. Instagram hashtagging is arguably the most effective tool you can use to find new people and build your community.
But there’s a right way and a wrong way to use hashtags on Instagram. Below we give you our guide to an effective hashtagging strategy.
Read on to learn more.
What is a Hashtag?
A hashtag is a keyword or phrase used to identify and categorize social media content. They can be used to make a statement, start a conversation, or simply categorize content for easy discovery. When used correctly, hashtags can be a powerful tool for growing your reach and engagement on Instagram.
To use a hashtag, just type the “#” symbol followed by the keyword or phrase you want to use. For example, if you want to use the hashtag “#travel”, you would type “#travel” into your post. Be sure to use relevant hashtags that are specific to your content to help users find your content more easily.
Hashtags are a great way to get discovered on Instagram, so start using them today!
Using Hashtags On Instagram Stories
There are a couple of different ways you can use hashtags on Instagram Stories. You can either use them as a way to organize your story, or you can use them as a way to search for specific content.
If you’re using hashtags on Instagram as a way to organize your story, you can add them to your story by simply typing them out. Once you’ve added them, anyone who clicks on the hashtag will be able to see all the stories that use the same hashtag. This is a great way to make sure your story is seen by people who are interested in the same thing as you.
If you’re using hashtags as a way to search for specific content, you can add them to your story by tapping on the search icon and then typing in the hashtag. This will bring up a list of all the stories that using the common hashtag. This is a great way to find specific content that you’re interested in.
The Right Types of Hashtags to Use
The right types of hashtags can make all the difference on social media. When it comes to using hashtags, there are a few things to keep in mind.
Context of Your Message
A hashtag should be used to amplify the context of your message. The right type of hashtag will allow you to do this most effectively. When deciding on a hashtag, ask yourself if it is relevant to your target audience and if it is likely to be used by people who are interested in your message.
Popular or Niche Hashtags
If you’re posting popular content, you’ll want to use popular hashtags. But beware, using too many popular hashtags can make your content look spammy. A good rule of thumb is to use a mix of popular and niche hashtags.
Niche hashtags are great for getting your content in front of a specific audience, and popular hashtags are great for getting general exposure.
Maximum of Two Hashtags
Using too many hashtags can be overwhelming for your followers, so it’s important to limit yourself to two hashtags per post. This will help ensure that your content is seen by the people who are most likely to be interested in it.
How to Find Hashtags For Your Posts
There are a few ways to find popular hashtags for your posts. You can do a simple Google search or use a hashtag research tool like Hashtagify.
To find social media hashtags using Hashtagify, enter a keyword related to your topic into the search bar. The results will show you the top 10 related hashtags as well as their popularity.
You can also use Twitonomy, which is a Twitter analytics tool. After you enter your Twitter handle, Twitonomy will show you the most popular social media hashtags you’ve used in your tweets.
Both Hashtagify and Twitonomy are free to use.
Once you have a list of hashtags, you can start using them in your posts. Make sure to use a mix of popular and niche hashtags on Instagram to reach a wider audience.
Using Hashtags In Your Bio
If you’re looking to make your Instagram bio stand out, consider using hashtags. Hashtags can help highlight key aspects of your business or personal brand, and make it easier for users to find you.
Just be sure to use them sparingly and strategically – too many hashtags in your bio can come across as spammy. When used thoughtfully, hashtags can be a great way to boost your visibility and reach on Instagram.
Special Instagram Hashtags
Many special hashtags can be used on Instagram to help people with specific interests find each other. For example, the hashtag #photography is popular among photographers, and #foodporn is popular among foodies.
There are also hashtags for specific interests and hobbies, such as #naturelovers, #petstagram, and #fashionista. Special hashtags can also be used to connect with people from specific demographics, such as #blacklivesmatter, #latinx, and #LGBTQ. Using hashtags can help you find like-minded people on Instagram and connect with new friends.
Tracking Your Instagram Hashtag Reach
It’s important to track your Instagram hashtag reach to see how far your message is spreading. To do this, go to your Instagram Insights and look at the Hashtag section.
Here, you can see how many times your hashtag has been used, and how many people have seen it. This is a great way to gauge how successful your hashtag campaign is and to see if you need to adjust your strategy.
If you are not sure how to go about using hashtags, you can hire a marketing agency. There are things to consider, so make sure to do your research.
Know How to Use Hashtagging on Instagram the Right Way
If you’re looking to improve your Instagram marketing strategy, then you need to learn how to use hashtags the right way. Hashtagging can help you to reach a wider audience, and it can also help you to better engage with your target audience. Make sure to do your research and use relevant, popular hashtags that will reach your target audience.
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