If you are using WhatsApp Business or planning to execute it, you should be aware of the several benefits. As one of the most popular messaging applications in the world, many business owners have commenced using this platform to enhance their revenue.
WhatsApp has been used by more than two billion people around the globe, and more than a hundred billion texts are sent daily. Though there are 195 countries, WhatsApp is used in at least 180 countries.
WhatsApp API integration is the ideal choice for businesses engaging a wide audience on WhatsApp worldwide. It is mainly used for purposes like using WhatsApp on various devices using the same number and sending bulk texts to thousands of customers.
Several features can benefit the business, so you need to utilize the assistance of WhatsApp Business API-based providers. At least five million business owners are taking advantage of the stupendous messaging platform.
Perks of a WhatsApp account for business
- WhatsApp is popular in many countries as it remains a perfect substitute for calls and texts. It will be easier for friends and family members to keep in touch from wherever they are.
Users will only require a phone number to get started with account creation, and this easy process lures many individuals worldwide to use this messaging application. Since there are no barriers, your potential prospects are already there.
- Having a WhatsApp business account help you reach customers easily, as people ignore several modes of communication like emails. However, they would undoubtedly check messaging apps every day from wherever they are. At least eighty percent of WhatsApp texts are ready for the users within five minutes.
- Direct messaging is a way to curate your communication with the clients individually. From sending personal account credentials to order updates, you can use an AI chatbot online for personalized texts. Moreover, the WhatsApp API integration will help connect with the CRM, and you will acquire customer insights to improve your customer service.
- Though free text and call services lure customers, WhatsApp chat encryption is yet another essential attribute. Every business account in the messaging app goes through obligatory authentication for peace of mind. It will help if you apply for WhatsApp green, increasing the customers’ trust and nudging them to contact you.
The importance of chatbots in WhatsApp marketing
When it comes to WhatsApp business accounts, there are several content formats, including images, videos, CTAs, and links. The receivers will view, view, and interact with the campaign.
Moreover, unique features like chatbots, autoresponders, contact management and shareable product catalogs can improve your communication with potential prospects.
Chatbots are quite crucial for improving your interaction with customers. Though there are many features, using chatbots will undoubtedly help you. As per the reports, most customers would have probably connected with the WhatsApp chatbot to resolve their queries.
Many top brands are using this outstanding feature and have also achieved better results. Sales have skyrocketed in many eCommerce stores with the help of this feature. The chatbots work 24/7 allowing your customers to communicate with the company anytime. It assures that your brand is just a click away for the customers.
Wrapping up
For many businesses, WhatsApp has been a reliable choice for communicating with customers. There are automation companies allowing companies to automate customer support. Resolving customers’ common queries is possible with automation.
Most customer queries are repetitive, from order status to shipping details. You can utilize the help of AI to elevate customers’ experience. Choose the best company to help you by providing the best WhatsApp API that suits your company’s needs.
