The description of the video will also be used to feed your SEO. You can add the names of the tracks and play with the semantics related to this theme. If you do it right, and you deal with topics that are not overused, then you will appear in the first results after a search on YouTube or Google. From the YouTube marketing experts you can expect the best deals.
Be Regular and Consistent.
You need to set up an appointment with your subscribers. For that, we must try to publish with a maximum of regularity. Of course, the content will influence the time it takes to make a video. Some make pretty fast videos that don’t require a lot of research, little writing, and little editing, and can release new videos every day.
Others need more time, a week, two weeks, or even a month, to create the perfect video. The important thing is to bring content on the promised date. If you say there’s a new video every Friday or every other Sunday, you have to stick with it.
We must also remain consistent on the subjects. If you run a political channel, don’t drift 1 in 3 times to travel or music. This is the best way to lose followers who follow you for a specific reason. Your themes will be able to evolve over time, but your channel must maintain a certain consistency.
For example, if you do a channel on astronomy, you talk about planets, nebulae, stars etc. You can easily drift onto the movies that talk about space, then do biographies on the most famous astronomers, etc. We must always try to keep a common thread. Over time, if you really have millions of subscribers, you can afford slightly more trail releases.
Follow the Trends
Don’t be afraid to tackle topics that are already working and are creating a buzz elsewhere. You’re going to talk about it in a different way and come up with topics that can potentially attract a lot of people quickly.
Keep up to date with your area of expertise and be responsive. You can even make videos of replying to other YouTubers who have more subscribers than you. It’s a good way to advertise. It is not useful to clash, but simply to deliver another point of view.
Don’t force yourself to contradict just to get the buzz, stick with yourself and your knowledge. You can even support the reflection of another YouTuber, providing additional details. Anyway, don’t hesitate to react to what’s in the news at the moment, as long as it stays in your field.
Take Care of Your Subscribers
Even if you’re in front of the camera, it’s your subscribers who really bring the channel to life. Without them, you’re just a nice guy or girl, talking to yourself. So you have to pamper them by replying to their messages as much as possible.
Of course, you won’t be able to reply to all of them, but make the effort to regularly leave messages for as many of them as possible. This is very important at the start, to create a community of engaged subscribers, who will like and comment on your videos as soon as they are released. The YouTube algorithm loves it.
Also, don’t hesitate to do FAQs every now and then, or even live streams, to answer their questions and show them you’re accessible. You can also, at the end of the video, ask them what topics they want you to cover or tell them to share their own experience in a commentary. In short, ask them for their commitment and push them to keep the chain alive.
