It takes a lot of effort to run a successful Google Ads campaign. Aside from getting a crusade up and going, maintaining it, and executing conversion optimization tests, you must also deal with the danger of fake click fraud google ads – even if you’re following all the rules.
Understanding the Issue of Click Fraud
We won’t get into the specifics of click fraud google ads and its variants here (for more information, see this blog post from ClickCease), but the short definition is any paid ad click that isn’t a factual visit.
It includes the following:
- Bots
- Unintentional clicks
- Competitors
- Former employee exacting their vengeance.
If you’re wondering if click fraud affects your industry, the answer is yes. And the more competitive your business is on Google Ads and search PPC (looking at you, insurance corporations, and legal firms), the more likely you’ll see click fraud.
Stop invalid clicks and impressions:
How Google avoids fraudulent activity?
To protect advertisers’ interests, specialists regularly monitor clicks and impressions on Google adverts. Advertisers’ interests. To do this, we employ automatic and human checks, assessing every ad click and link for illegitimate traffic that may artificially increase an advertiser’s or publisher’s expenses or revenues.
Further protections:
To aid in lowering your risk even further, we have merged with HUMAN, which provides an additional safety check for our faulty traffic defences. This extra protection necessitates no settings or adjustments on your part.
Publisher Commands:
Google Ad Manager does not allow publishers to stop the usage of the browser’s Trust Tokens API during the Chrome Origin Trial to reduce the possibility of fraud and misuse.
What exactly is Google Ads click fraud?
Click fraud is a shady practice of exaggerating the number of clicks on a pay-per-click ad. Advertisers strive to destroy their competition by driving up their expenditures and reaching their budget limitations early in the day, which frequently drives click fraud.
It’s very uncommon for a client to worry because a large part of their traffic is coming from the location, only to learn that the suspect IP address belongs to a proxy server located in a coffee shop, airport, or university. You may find out if this is the case by completing some IP investigation. The answer is yes if you’re asking if click fraud impacts your sector. And the more competitive your business is on Google Ads and search PPC (looking at you, insurance companies, and law firms), the more probable click fraud will occur. It’s most likely a proxy server if the searches are so dissimilar. If the search terms are identical and occur over a short period, the clicks are most likely phoney.
Configure IP Exclusions in Google Ads (previously AdWords):
If you’ve done your homework and found the IP address linked to fraudulent clicks, you may prevent your ad from being delivered to that IP address. To create an exclusion, navigate to the Settings tab and scroll down to the IP Exclusions setting. You only need to enter the problematic addresses. And you are set to go! If you discover click fraud in your account, contact Google Ads Support immediately.
