If you are an E-commerce website owner, then you must have been advertising your products and services across various social media platforms. Well, social media marketing has become wildly popular in the last few years. Its influence over people is extraordinary. Most marketers are also increasing their followers on social media by trying to engage them with meaningful content. You can also become an IG influencer and do a really good business on Instagram by promoting products and services from various brands.
While you are trying to make use of social media platforms for marketing purposes, the first thing that comes to your mind is which platform is best for you. Here, we are going to draw a comparison between the two most popular social media platforms: Facebook and Instagram. We will bring out the point of differences between these two platforms. We will also tell you which platform is most suitable for carrying out E-Commerce transactions:
What are the various advantages of Facebook over Instagram?
Facebook is the second-most frequently visited website in the world after Google. It has over 2 billion active users yet the engagement rate is not highest on Facebook. Facebook, however, has the ability to attract people from all age groups. Over 82% of its followers are from the age groups 18 to 29. It is also exceptionally potential for increasing the ad visibility. You can take the help of Facebook for creating paid advertisements. You can also promote your blogs and other relevant pages on Facebook.
You will have access to include direct links in the posts that you make on Facebook. Instagram users, on the other hand, are restricted to use only one single link in their bio. But the ads that you post on Facebook should be visually engaging. Only then will you be able to attract followers towards your website. You should also make it a point to put video content every now and then. This is because video content has a better engagement rate than textual content or pictures. You should also make sure that you are regular in posting your ads and content.
Why should you buy likes for your Instagram profile?
Instagram is the perfect platform for targeting the younger audience. Most of the millennials are a part of Instagram. This is mainly because Instagram is a lot more visual than Facebook. As a result, the fashion and beauty industries largely depend on Instagram for the promotion of various products and services. Instagram is also mobile-friendly. You will be able to look through the products and services right from your mobile devices. There will be no change in the quality of the images even if you are using it on mobile. Also, most of the brands are on Instagram. They are trying to target the audience through Instagram. You will get to know all about the major rise in the popularity of Instagram in this social media guide.
To make the best use of Instagram for marketing purposes, you will have to post attractive pictures and videos of your products and services regularly. You can also try to include filters in your photographs to make them more attractive. Also, make use of your Instagram stories. Try to include your best selling products in the story itself. You should also use content-centric hashtags in your Instagram page. This will help you to reach your target audience. You can also go through this influencive article on how to get more IG likes.
So, this was all about Instagram and Facebook. As you can see, both the social media platforms are equally popular but each of them has its own set of target audience. So, you must choose your platform depending on the nature of your brand. Also, you can use both these platforms simultaneously and create a successful Instagram strategy for your brand.
